pjur – Feel the Real.
WOMAN FIRST
– because your pleasure matters.
Your needs, your body, and your sexuality are at the center – free from taboos, expectations, or pressure. pjur focuses on self-determination, mindful self-care, and the joy of your own pleasure.
Sexuality is deeply personal. It begins where you feel safe, understood, and comfortable. With knowledge, inspiration, and products specifically designed for women’s needs, pjur supports you in experiencing your sexuality with confidence and autonomy.
An approach that not only empowers women, but is also relevant for their partners. Because mutual well-being, closeness, and attentiveness are the foundation of fulfilling intimacy in every relationship.
Let’s get you lubed.
pjur wants to improve your love life and quality of life. We help you rediscover your passion and joy, enable you to enjoy carefree sex and increase your sexual wellbeing. We are an inspiring force that encourages you to get to know yourself and embrace your sex life free from taboos. Because a fulfilled sex life increases self-confidence and is the basis for good quality of life.
Inspired by nature.
Experience intimate products that bring together natural purity and quality. pjur ORGANIC relies on vegan, skin-friendly formulations that support intimacy in all its dimensions: sensual, naturally smooth glide, refreshing cleansing, or regenerating care. Each formula is created with great care to meet the growing desire for natural intimate care.
New
Stimulation that hits deeper. A new pjur product for men who want more.
pjur MAN Lust
Enjoyment & safety for your sexual wellness
We do not compromise on the quality and safety of our products. We work daily to continually improve our quality and put the satisfaction of you as our customer first. We grow through development and innovation. We produce our products exclusively in Germany, using high-quality ingredients that are highly effective and provide our customers with the safety they need to have a fulfilling sex life.
Our promise of quality
pjur is a certified manufacturer of medical devices in line with the EN ISO/ISO 13485 standard, and has over 27 years’ experience in the industry. The pjur product portfolio includes lubricants that comply with the new EU Medical Device Regulation. All of our personal lubes are Class IIb medical devices and are safe to use with latex condoms, giving you the peace of mind to concentrate fully on your sex life.
Oh hey!
We love to give you
pleasure.
Water, silicone or aloe vera based? Compatible with condoms and sex toys? Edible, scented or odourless? For a naughty massage, to combat vaginal dryness or simply for the comfort of your mucous membranes? Let’s find out together which lubricant is right for you.
pjur’s best for you.
Dive into Infinite Pleasure.
At pjur, we want to help your customers rediscover their passion and joy, enable them to enjoy carefree sex and increase their sexual wellbeing. We are an inspiring force that encourages them to get to know themselves and embrace their sex life free from taboos.
Our Product categories.







