Successful participation at a growing industry platform with valuable impulses for trade partners and end consumers.
Almaty, Kazakhstan / Wasserbillig, Luxembourg, February 2026
On February 7, pjur presented itself with its own booth at the Adult Asia trade fair in Almaty, Kazakhstan. The event was organized by the local distributor and retail partner flirtshop.kz. In addition to B2B trade visitors, the fair was particularly aimed at end consumers. In total, more than 500 B2C visitors and over 50 B2B guests from retail and the industry attended the event. Adult Asia thus provided an important platform for exchange, brand visibility, and networking in a dynamically growing market.
Diverse Program Delights Visitors
Alongside the presentation of products and brands, the fair offered a varied supporting program. Specialist keynotes about various aspects of sexuality were especially well received by the audience. The program was complemented by artistic and performative elements such as a burlesque show and a pole dance performance.
Additional thematic areas, including erotic art, a BDSM zone, and demonstrations of wax play, attracted further attention and underlined the event’s open, educational, and at the same time aesthetic approach.
Moreover, the fair served as a platform for international brands from Europe, Asia, and the USA to showcase their products and innovations, emphasizing the international character of the event. “Adult Asia offers an excellent platform for exchanging ideas with trade partners and industry professionals. The high level of participation confirms the growing potential of the Central Asian market for premium sexual wellness products,” said Alexander Giebel, CEO and Founder of pjur. By participating in Adult Asia, pjur continues to expand its visibility in Central Asia while underlining the central role of regional partnerships in its international growth strategy. The positive feedback from both industry professionals and end consumers confirms the increasing interest in high-quality products and professional education in the field of sexual wellness.
About Adult Asia
Adult Asia in Kazakhstan is a locally established erotic festival that has taken place annually in Almaty since 2024. Organized by the leading distributor and retailer flirtshop.kz, the event combines expert keynotes, performances, interactive formats, and exhibition areas, offering space for knowledge sharing, exchange, and product presentations for both industry professionals and end users.